The best work days are shoot days. #beaproducer #productionlife #makingthings
On brand and watching the Super Bowl
A Santa Monica Saturday means beach walks, working by the pool and @urthcaffe
Just trust me….but probably should have told them I’m allergic to shellfish. Oh-and we survived an earth quake today, but didn’t feel it. Good work team. 👏
Today’s office is in….
It’s 2006-the D.C club scene is 🔥and my little blue Celica has the sunroof open, loaded with my girls and we’re blasting “Yeah” on the way into the city. Mason is in the final four and there’s not a damn thing wrong in
RVA rapids @belle_isle_rva and brunch biscuits @fancybiscuitrva #sundayfunday #familytime
When you’ve been sick for two weeks and finally wake up feeling not like death-you curl your hair, drink an extra cup of coffee, and tell yourself to slay today. #bossmom #beaproducer #slayqueen
When you accidentally delete your favorite picture/post with your bestie and have to repost it so it doesn’t get lost forever. 🫣😘 @mgdc
Beyond excited to hang my new painting from @sabinoguisu! We were so lucky to visit his art studio in Oaxaca back in November and he graciously sold me this beautiful volcano. It was a bit of an odyssey to get it back to the states, but I’m bey
Sunshine and blue water is absolutely the best way to start a new year. Beyond grateful for a real vacation after hustling all year. Also extremely grateful for super supportive team members who are making sure all the plates keep spinning until I&rs
2023-you were a wild ride. It was a year full of some low lows and very high highs. I guess transformative years are like that. I’ll take a little less personal growth and more stability and family time at the beach in 2024 🙏. Happy New Year!
My Granny Woolard taught me to love cooking. I haven’t had much time for it this year, but I really enjoyed pulling together a holiday meal today for those I love. Merry Christmas! 🎄
Give me allll the truffled pasta. We had an amazing tasting menu @henleyongracerva last night and the owner could not have been sweeter. If you haven’t been there, try it!
No matter the season, there’s no place like home. But she sure is pretty this time of year. 🥰
It’s a Brown Derby and French Onion soup kind of night in Chicago. My home away from home for the next few weeks is freezing but also beautifully decorated for Christmas. 🎄
The artwork in @oaxaca is so unique. We spent a lot of time at @flaviahoteloaxaca where not only do they have two real Picasso paintings, they also have incredible work from local artists, including @sabinoguisu who graciously let us explore his stud
@oaxacateamo wonderful trip with wonderful people. Photo dumping so I can come back and visit these moments again. XOXO
This is what you call a wrap party. Music, mezcal, and new friends. 😘 it’s not goodbye, it’s see you next time @oaxaca

Samantha Tucker is the SVP, Head of Production at Aisle Rocket-a Chicago based digital and social creative agency. She has 15+ years of experience producing big brand campaigns and content for all platforms.

As an Executive Producer, Sam has produced award winning campaigns for some of the largest brands and agencies in the country. Yes, she produced the famous “Hump Day” spot for GEICO, but most recently her work includes the latest global campaign for IBM and multiple campaigns for Verizon. She embodies what it means to be a “hybrid” producer with years of leadership experience in the technology and social/digital marketing space.

Follow Sam’s production and travel stories…